Malin Sundström is a PhD, and holds the position Associate Professor at Malmö University. She is specialized in marketing and customer/consumer behavior focusing the context of digitalization and its effects on behavior and the retail sector. She has a long experience from collaborating with the industry, and often works close to retail companies in different research projects.
In the year 2017, Malin received Awards for Excellence – 2017, Winner Outstanding Paper, for the articel “The digitalization of retailing: an exploratory framework” (vol. 44, no. 7) in the International Journal of Retail & Distribution Management, with her research fellows Professor Johan Hagberg, and Professor Niklas Egels-Zandén, at the University of Gothenburg.
Malin is engaged in the research group Urban Business Development at Malmö University.