About the course

The course aims to develop in-depth knowledge and understanding of technological innovation in relation to strategic media development. The goal is to prepare students to participate in and lead advanced business development project work.

This course is offered as part of a programme:

Media Technology: Strategic Media Development, Master's Programme (Two-Year)

Course content

Syllabus spring 2024

Earlier syllabuses

Entry requirements and selection

Entry requirements

  1. Bachelor degree in media technology or in a related field with a minimum 180 European Credit Transfer System credits. Examples of related fields include: computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication science and digital cultural studies.
  2. English proficiency equivalent to English 6 from a Swedish upper secondary school

Selection

University credits completed 100%

Course literature

  • Aris, A. och Bughin, J. (2009) Managing media companies: Harnessing creative value. San Francisco: Wiley.
  • Dodgson, M., Gann, D. M., and Salter, A. (2008). Management of technological innovation: Strategy and practice. New York: Oxford University Press.
  • Küng, L. (2017) Strategic management in the media: Theory and practice (2 ed.). Los Angeles: Sage.

There will be additional readings.

Course evaluation

The University provides students who are taking or have completed a course with the opportunity to share their experiences of and opinions about the course in the form of a course evaluation that is arranged by the University. The University compiles the course evaluations and notifies the results and any decisions regarding actions brought about by the course evaluations. The results shall be kept available for the students. (HF 1:14).

Malmö Day-time 100%

Contact

For more information about the education:

tsstudent@mau.se

This education is provided by

Faculty of Technology and Society

The Faculty of Technology and Society (TS), conducts education and research with a focus on technology and natural sciences, in...

Department of Computer Science and Media Technology

The Department of Computer Science and Media Technology provides research-linked courses and study programmes at first-cycle an...