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Falling off for likes – how TikTok portrays risk in equestrian sport

Under the hashtag #ridingfails, there is a wealth of videos showing young riders falling off their horses – often presented in a comical light. “It normalises something that is actually risky and serious,” says PhD student Klara Boije af Gennäs.

Horses and Humans – a Sports Science Perspective

Equestrian sports and the horse industry are large in Sweden which makes issues concerning horses and humans important. By studying how horses have been handled, it is possible to study the development of society as a whole, and not least the relationship...

Giving the Horse a Voice. Horse welfare and owner's awareness

Influencers challenge traditional authority in equestrian sport

Social media is transforming equestrian sport, shifting power structures and fostering an influencer culture that can increase the pressure for perfection.