Accelerating Digitalization Through Data: Towards Digitally Enhanced and Digital Products and Services
Facts
- Contact person:
- Helena Holmström Olsson
- Financer:
-
- Software Center
- Responsible at MaU:
- Helena Holmström Olsson
- Project members at MaU:
- External project members:
-
- Jan Bosch - Chalmers
- Collaborators :
-
- Ericsson AB
- Volvo Cars
- Saab
- Tetra Pak
- Axis Communications
- Bosch
- Siemens
- Grundfos
- DEIF
- Zenseact
- Jeppesen
- Einride
- Traton
- Time frame:
- 01 January 2026 - 31 December 2026
- Faculty/department:
- Research subject:
- Website:
- Software Center
Project description
The focus of this project is to help companies transition towards continuous and fully data-and intent driven practices. This involves collecting and having access to the data you need for the purpose in mind, instrumenting systems for collection of new types of data for enabling service development and innovation that go beyond current practices, and not the least, translating collection of data into effective and successful use and monetization of this data. In this project, we explore how to make effective use of the feedback that is continuously coming back from products in the field.
We aim to help companies adopt a strategic approach to collection and use of data to ensure not only feedback but also learnings and insights as a result of this feedback. In our experience, there is a difference between feedback loops and learning loops. While feedback represents data coming back from products in the field, learning loops represent the actions taken, and the improvements made, based on this data. What we have noticed is that most companies have ample feedback from products in the field. This, however, does not automatically mean that they learn from this data and that they take actions to improve their systems based on this data.
The overall project goal is to help companies move towards continuously evolving systems, i.e., learning systems, by improving their feedback and learning loops. To achieve this, we develop new methods and techniques that help companies align efforts and ensure rapid and continuous delivery of customer value.