Programme, master’s level
120 credits
Malmö daytime 100%
30 August, 2021 - 4 June, 2023
Full tuition fee: 230000 SEK
Open for late application
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About the education

In the interdisciplinary programme, Strategic Media Development, you will learn how to make, critique and strategise digital media technologies. Building on a strong theoretical foundation, you will be trained to think critically about changing industries, technologies and cultures, develop creative hands-on skills to design new digital technologies, and drive strategic innovation and transformation through digital media.

Why study media technology?

New forms of digital media technologies emerge every day, affecting all aspects of our lives as well as changing how organisations and society operate, often in rapid and unexpected ways. From constantly changing forms of mobile communications to virtual and augmented reality, technologies offer new ways of interacting with each other, managing our wellbeing, studying, working and organising our societies. Creating and managing this complex and rapidly changing media environment requires the ability to see beyond the hype and make informed and timely decisions. This calls for an advanced understanding of the complex interplay between people, organisational processes and digital technologies. In this master’s programme you — the future professionals and researchers — will learn to navigate the complexities of this new media environment, and to lead the strategic development of future media technologies across various industries where digitalisation is happening and digital media is a key element of success.

The programme offers a unique interdisciplinary, research-based and industry-relevant curriculum that focusses on strategic media development in the data-driven society that is now emerging. As a student, you will learn how to work proactively from technological, business-oriented and user-centric perspectives to innovate and drive change with media. The programme offers ways for you to build and perfect your skills to:

Make:

Our courses teach you hands-on skills for finding clarity in complexity, framing problems, and working in creative, experimental ways when designing and prototyping a range of media technologies.

Critique:

You will engage with cutting-edge research and theoretical perspectives on media. You will develop critical thinking skills that allow you to analyse and position media within cultural, historic, ethical, economic and technological contexts.

Strategise:

You will gain theoretical knowledge and practical skills for data analysis and visualisation, managing uncertainty, thinking and acting strategically, and creating value for organisations and society with media technologies.

The programme is part of a vibrant interdisciplinary research environment that includes the Data Society Research Platform and the Internet of Things and People research centre. You will take part in the ongoing faculty research projects during your specialisation course.

The programme has strong partnerships and relationships with industry experts and organisations from the local community. Our downtown neighbourhood is home to a number of media, technology and creative companies and organisations. You will have the opportunity to collaborate with local industry and gain real-world experience through cases, projects, and internships.

As the pace of technological change continues to increase, the industry will have access to new and extremely powerful tools. But at this break-neck speed of development, it will be increasingly difficult to navigate the plethora of opportunities. The new generation of leaders and entrepreneurs must, therefore, be adept at technology while at the same time being able to help organizations imagine the future, facilitate cross-disciplinary collaboration and navigate uncertainty. Malmö University has developed a very ambitious master’s program to teach these skills.

Mats Weidmar, Co-founder and Innovation Strategist, Jayway by Devoteam

Our students come from all over the world and from various professional and educational backgrounds such as media technology, computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication studies, and digital cultural studies.

In the age of rapid digitalisation of all industries and infiltration of digital media technologies in every aspect of everyday life, the demand for digital media experts is quickly increasing in several industries.

Graduates with a master’s degree in media technology may pursue several potential career paths. Our alumni typically take managerial positions within their professional domains or they explore new career opportunities related to the development and management of media technologies. They work as media strategist, developer, analyst, media manager, digital marketing manager and media consultant. A master's degree in media technology would also be relevant to positions that continuously emerge in the rapidly evolving media intensive industries.

Admission requirements

Admission requirements

  1. Bachelor degree in media technology or in a related field with a minimum 180 European Credit Transfer System credits. Examples of related fields include: computer science, informatics, information systems, human-computer interaction, interaction design, media/IT management, game development, media and communication science and digital cultural studies.
  2. English proficiency equivalent to English 6 from a Swedish upper secondary school.

Selection

University credits completed 100%

I particularly liked how the programme enabled me to make use of my previous knowledge in new contexts

Sebastian Hastrup is an alumni of the Media Technology: Strategic Media Development master’s programme. He is a former PhD student in computer science at Malmö University and a lecturer in media technology at Blekinge Institute of Technology.

I particularly liked how the programme enabled me to make use of my previous knowledge in new contexts

Sebastian Hastrup is an alumni of the Media Technology: Strategic Media Development master’s programme. He is a former PhD student in computer science at Malmö University and a lecturer in media technology at Blekinge Institute of Technology.

What did you think of the programme?

The programme was interesting and challenging. It forced me to think critically about media and design problems. I particularly liked how it enabled me to make use of my previous knowledge in new contexts.

Why did you apply to the master's programme?

I wanted to widen my perspective on media theory and media culture. Added to that, I had decided to pursue a career in academia, so a master’s degree was the obvious next step.

What kind of students should apply for the programme?

I come from a mixed background in terms of disciplines, and previous to the master’s degree I also had several years experience in lecturing within different media technology topics. I think the programme suited me well because I like to work in different disciplines. So if you have acquired skills in some media-related subject or practice and want to put it into meaningful contexts, you should apply for the programme. Students applying for the programme should ideally be open for different approaches and practices in media technology.

In what ways did the programme prepare you for your doctoral studies and can you tell us about the focus of your research studies?

In terms of preparation, completing a master’s thesis was a revelation in that I realised that I had the ability to do research on a higher level. My research studies will focus on sonification, i.e. using sound as a medium to understand data. In particular, I want to look at how interaction and aesthetics can have an effect on sound perception.

What kind of professional networking and internship opportunities did the programme include?

There were instances throughout the courses were we could take part in ongoing research projects. There were also some thesis projects offered from different companies in the region. 

See a presentation film for Sebastian’s master thesis project Reactiscape

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