About the logo

The logo is Malmö University's primary symbol and must always be included in all material where the university is the sender.

It consists of a graphic mark and a word image. The word image MALMÖ UNIVERSITY is written in capital letters using Futura font and is divided into two lines to ensure good readability in all formats.

The logo may not be altered, distorted, or used in versions other than those shown here. It may not be combined with other text or images in a way that could be perceived as part of the logo, and the mark and wordmark may not be separated.

Variants

The two-color logo with a red mark and black lettering, together with the negative logo, are the variants we primarily use. The black logo is only used when multicolor printing is not possible.

The main logo is available in two language versions: Swedish and English. The English version is used when communication is in English and aimed at foreign target groups.

Variants of the logo.

Three different versions of the logo: in color, white, and black.

Two-level logo

The logo is also available in a version with a second level for faculties, departments, and
centers. All logos are available in both Swedish and English versions. It is not permitted to create your own logos. If you need a two-level logo, contact the Communications Department.

Secondary logotypes.

Two-level logo for a faculty, in color, white, and black.

Border zone and measurements

Malmö University should be clearly identifiable as the sender, which is why we give the logo a free zone. The free zone is the area around the logo that should be kept free from competing graphic elements or edges.

The free zone is calculated proportionally based on the length of the right bar in the M in the logo.

Vertical logo: the long side of the bar determines the width of the free zone and the short side determines the length of the free zone.

Horizontal logo: the long side of the bar determines the width and height of the free zone.

Free zone.

The free zone is calculated proportionally.

Placement

The placement of the logo varies depending on the context and format. Below are guidelines for the placement of the vertical logo. The horizontal logo is mainly used when there is a lack of vertical space and can then be placed either centered or aligned to the left or right. The important thing is that our logo is clearly visible as the sender.

The vertical logo is mainly placed centered at the bottom or in the upper/lower right corner.

Placement of logo.

Three different guidelines for the placement of the standing logo.

Together with other senders

Malmö University is an active part of society and often collaborates with the business community, public sector, and other organizations. When we communicate together with other actors, it is important that our logo represents our role in each project, whether Malmö University is the main actor, an equal partner with others, or subordinate to another main actor.

Malmö University as the main actor

The partner's logo is placed at a clear distance from ours. The Malmö University logo should be given at least twice as much visual space.

Placement main actor.

When Malmö University is the main actor, the logo should be twice as large and placed at a clear distance.

Malmö University as an equal partner

The logos of Malmö University and its partners should be placed in a clear and equal manner in communication materials. It is best to place the logo at the far end.

Placement equal partner.

When Malmö University is an equal partner, the logo is placed furthest to the right.

Malmö University is not a key player

The extent of Malmö University's role in the collaboration should determine whether our logo should appear in the communication material.

Position not a key player.

When Malmö University is not the main actor, the logo can be placed to the left with other actors.

Distinctive profiling

Malmö University is a strong and well-established brand with high credibility. Distinctive profiling of parts of the organization therefore usually has a negative effect, as the connection to the university is overshadowed. Distinctive profiling should therefore be avoided. In exceptional cases, distinctive profiles have been approved by the vice-chancellor and then placed next to the Malmö University logo with a dividing line between them.