Presentation

I hold a PhD in Business Administration with a specialization in marketing. My dissertation focused on the construction and housing industry, where I explored the role of ethics in strategic decision-making.

My research centers on marketing and branding, with a particular emphasis on sustainable development.

For over five years, I worked as a marketing and sales manager in the real estate sector. During this time, I led a strategic shift from a production-oriented approach to a more market-oriented one. Through digital campaigns and in-depth market analysis, we significantly increased both the company's visibility and market share.

My combination of academic insight and hands-on experience enables me to thrive at the intersection of theory and practice—where knowledge is transformed into real-world impact.