Customer Relations and Sales
About the course
Course content
Customer relations and sales are crucial aspects of being a successful real estate agent. Building strong relationships with clients and effectively selling require a
combination of skills, strategies, and knowledge. This course aims to combine theoretical knowledge with practical skills in a customer-centric approach.
Students develop cognitive and social skills related to a customer-centric approach, expand their reflection and critical thinking about themselves and
their environment with a focus on good brokerage practice.
The course contains:
- Communication and negotiation skills
- Difficult customer conversations
- Emotional intelligence
- Perception psychology and first impressions
- Customer-centric approach
- Sales strategies
Entry requirements and selection
Entry requirements
Access to the course requires completed courses of at least 60 credits from the bachelor’s program Real Estate Brokerage (or Real Estate Management), or corresponding.
Selection
100% University credits completed
Course literature
Current literature list is available in the syllabus for the course
Course evaluation
Malmö University provides students who participate in, or who have completed a course, with the opportunity to express their opinions and describe their experiences of the course by completing a course evaluation administered by the University. The University will compile and summarise the results of course evaluations. The University will also inform participants of the results and any decisions relating to measures taken in response to the course evaluations. The results will be made available to the students (HF 1:14).
