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The aim of the course is to provide students with a comprehensive understanding of strategic and change management principles and practices in real estate management organisations. It explores how the companies grow, innovate and change. It helps students to gain knowledge and competences to shape, implement and communicate strategies for sustainable real estate management in a fast-changing business environment.

Theme 1: Strategic positioning. This theme explains how to analyse the position of real estate organisations in relation to the macro and sectoral environment as well as the internal resources and capabilities.

Theme 2: Strategic choices. This theme introduces the potential strategic options for achieving the desired strategic position of different types of real estate organisations. It includes corporate and business strategies; entrepreneurship and innovation strategies; and sustainability strategies.

Theme 3: Strategy in action. This theme explains the process that give rise to strategies, actors involved in the strategy development, and methods to manage strategic work.

Theme 4: Change for sustainability. This theme focuses on strategic change in real estate organisations toward sustainability. It introduces methods for analysing the context, organising the process, and evaluating the impact of strategic change.

Syllabus - here you can also find course literature

Earlier syllabuses

Malmö University provides students who participate in, or who have completed a course, with the opportunity to express their opinions and describe their experiences of the course by completing a course evaluation administered by the University. The University will compile and summarise the results of course evaluations. The University will also inform participants of the results and any decisions relating to measures taken in response to the course evaluations. The results will be made available to the students (HF 1:14).