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Visualisation of Vlogging Docs, with image of Lina Alhafez

Health Care Professionals Vlogging on Social Media
Lina Alhafez, visiting PhD student

In this seminar, I will briefly present the topic of my PhD in terms of the context within which it is occurring: The informational/communication landscape, the motivations, but also the attitudes within the HCP community towards it and how they have evolved in the past 10-15 years.
I will then move on to explaining more about my current research on developing an AI assisted tool for sentiment analysis that tries to sketch out a thematic map of trust and skepticism amongst the audience in the content those HCPs are sharing, while baring in mind the unique combination of the types of trust this involves and why it's important.