FACULTY OF CULTURE AND SOCIETY | Lecture
Migration seminar Avoiding a single story: what does domestic inclusive tourism voice for immigrants?

While domestic tourism in Nordic countries like Sweden is heavily centered around nature-based and outdoor activities (Eksell et al., 2022), immigrants from diverse backgrounds participate less in these activities compared to native Swedes. Moreover, in recent years, immigrant integration has gained increasing attention in Swedish society, including among local communities, media, and policymakers, more than what is undertaken in research and academia.

Valued within Swedish culture, lifestyle and historical background, friluftsliv-translated as "open-air life, outdoor and nature-based activities are highly relevant and important to be considered and evaluated as integration domains as well as being settings for contributing social integration.

Recognizing the importance of this nexus- immigrants’ integration and outdoor settings within domestic tourism studies, it raises critical concerns around inclusivity, justice, and diversity, which are essential for achieving socially sustainable tourism development.

Therefore, grounded in the globally assumption of under-engagement of immigrants within domestic tourism, this research seeks to explore the multidimensional factors and perceptions influencing domestic tourism inclusivity. The study aims to broaden the understanding of not only immigrants' perceptions and participation in outdoor activities in Sweden but also their social and environmental integration within post-immigration period. Additionally, it focuses on how outdoor organizations and related actors consider inclusive managerial actions, and finally and how and under which success factors immigrants' outdoor activity patterns shift after migration.