My research focuses on digital innovation and transformation, inherently adopting an interdisciplinary approach. I am particularly interested in exploring the opportunities and challenges organizations face during the digital innovation process. My research expertise on this domain encompasses a wide range of areas such as digital business model innovation, data-driven innovation, advocating the utilization of systems thinking and institutional logics as holistic approaches in tackling complexity, organizational viability and resilience in face of digital disruptions, industry 4.0 and examining the intersection of gender and digitalization. In the scope of my research, I have specifically focused on incumbent sectors such as media, healthcare, wood house manufacturing, as sectors struggling in this process.