About the course

About the course

If you are interested in gaining a deeper understanding of visual communication expressed through different contemporary media forms, this course is for you. By looking at how we communicate visually through different channels, you will study multimedia and media-specific communication in a historical context.

The course deals with visual mediums such as pictures, photography and moving images in short formats. In order to understand how content creators adapt visual material for various channels, we need to understand different media expressions and media-specific communication. This is why, during the course, you will learn to critically explore how visual communication works in political, commercial, and cultural contexts. The course is built on theoretical perspectives related to media representation but focuses on practical experimentations and production of media content.

Course content

Syllabus autumn 2024

Earlier syllabuses

Entry requirements and selection

Entry requirements

General entry requirements + English 6

Selection

Upper secondary grades 34%, University credits completed 32%, Swedish Scholastic Aptitude Test (SweSAT) 34%

Course literature

Core literature:

  • Sturken, Marita and Cartwright, Lisa. (2002/2017) Practices of Looking: An Introduction to Visual Culture. Oxford University Press (2002 version, online access, Libsearch)

Parts from:

  • Bordwell, David. (2016). Film Art: An Introduction. NY: McGraw-Hill Education (part of the reading compendium)
  • Gripsrud, Jostein. (2002/2017). Understanding Media Culture (2002 version, online access, Libsearch)
  • Hall, Stuart. (2013). “Hall on Representation”. (part of the reading compendium)
  • Jenkins, Henry. (2006). Convergence Culture: Where Old and New Media Collide. (part of the reading compendium)
  • Lacey, Nick. (2009). Image and Representation: Key Concepts in Media Studies. NY: Palgrave (part of the reading compendium)
  • Mulvey, Laura. (1975). “Visual Pleasure and Narrative Cinema” (part of the reading compendium)
  • Wells, Liz. (2015). Photography: A Critical Introduction. NY: Routledge (part of the reading compendium)

Up to 300 pages of up-to-date journal articles may be added. Various visual and audiovisual examples from all kinds of sources will be added.

Course evaluation

The University provides students who participate in or who have completed a course with the opportunity to make known their experiences and viewpoints with regards to

the course by completing a course evaluation administered by the University. The University will compile and summarize the results of course evaluations as well as informing participants of the results and any decisions relating to measures initiated in response to the course evaluations. The results will be made available to the students (HF 1:14).

Malmö Day-time 100%

Contact

For more information about the education:

K3student@mau.se

This education is provided by

Faculty of Culture and Society

At the Faculty of Culture and Society, research and education concerns many of the major issues of our time – for example those...

School of Arts and Communication

At the School of Arts and Communication (K3), we work with interdisciplinary education and research in media, culture and...