- Baines, P., Whitehouse, S., Rosengren, S., & Antonetti, P. (latest edition). Fundamentals of Marketing. Oxford University Press, Oxford.
- Guyader, H., Ottosson, M., & Parment, A. (latest edition). Marketing & Sustainability. Why and how sustainability is changing current marketing practices. Studentlitteratur AB, Lund.
Scientific articles are added (provided electronically).
EduSinglePage
Course offered as a part of a programme
Kurs, bachelor’s level
7.5 hp
Malmö | daytime | 100%
4 oktober 2027 - 7 november 2027
Kurskod: FF279E
Denna kursen ges som del av program:
Kursinnehåll
The market is constantly changing and it is up to companies and individual estate agents to be able to meet the market with an attractive market offer and effective marketing. The aim of the course is therefore for the student to develop a customer-oriented approach and understanding of how marketing can contribute to the co-creation of value. The student must develop knowledge of marketing strategic analyzes as a tool for strategic choices important for the survival and growth of businesses. The course deals with marketing of the estate agent's services as well as individual objects.
The course deals with concepts and models in marketing from various market-relevant perspectives, and from both national and global perspectives, with a particular focus on service organizations and sustainability in real estate brokerage. Central concepts that are discussed and treated are environmental analysis, marketing strategy, market communication, innovation and digitization, brand strategy, value creation, customer relations and sustainability.
Behörighetskrav
Access to the course requires completed courses of at least 60 credits from the bachelor’s program Real Estate Brokerage (or Real Estate Management), or equivalent.
Kurslitteratur
Kursvärdering
Malmö University provides students who participate in, or who have completed a course, with the opportunity to express their opinions and describe their experiences of the course by completing a course evaluation administered by the University. The University will compile and summarise the results of course evaluations. The University will also inform participants of the results and any decisions relating to measures taken in response to the course evaluations. The results will be made available to the students (HF 1:14).
